Intelligent Data Centres Issue 06 | Page 21

INDUSTRY INTELLIGENCE POWERED BY THE DCA This month, Steve Hone, CEO, DCA, explains why the trade association supports R&D and provides details of DCA Partner EcoCooling’s involvement in a project to build and manage the most efficient data centre in the world. nvesting time in research can deliver real benefits to business. Many successful companies, such as those producing consumer goods or mass-market items, invest heavily in research and development (R&D). Industries including computer software, semiconductor, information and communication technology, robotics and energy all have high R&D expenditure – R&D is critical to product innovation, the improvement of services and can also help to secure major advantages over competitors. Taking the time to examine products offerings and identifying improvements can differentiate one organisation from another. In fact, R&D can contribute to raising a company’s market value and to boosting profitability. has successfully helped to secure R&D funding for EU Commission projects such as PEDCA, the award winning EURECA project and the DEW COOL project which is a collaboration between Europe and China. The DCA has also supported dozens more EU Commission R&D projects including OPERA, SLALOM and the ICT Footprint project to name but a few. Contact the DCA to find out more about research projects by emailing info@dca- global.org The DCA frequently facilitates networking and introductions that allow our partners to meet and discuss collaboration and research ideas and projects. For two years DCA corporate partner EcoCooling has been involved in an EU Horizon 2020 From inception the DCA Trade Association has actively championed R&D initiatives and projects. This has enabled us to maintain strong ties with the academic world and to build enduring connections with major players in the data centre sector. These organisations remain committed to maintaining the health and sustainability of the data centre sector. Over the last eight years, through continued collaboration with academic, strategic and corporate partners the DCA www.intelligentdatacentres.com Steve Hone, CEO, DCA Issue 06 21