DATA CENTRE PREDICTIONS
WHY BUSINESSES
NEED TO LOVE
DATA STORAGE
As the volume of data
produced globally
looks set to explode,
it’s important that due
consideration is given to
methods of storage to
ensure that organisations
are future-proofed.
David Friend, CEO and
co-founder of Wasabi
Technologies, talks us
through his views on data
storage and the future of
the ‘bottomless cloud’.
D
ata is at the very heart of
contemporary enterprise,
particularly when it comes to Big
Tech i.e. Facebook, Google, Amazon. Even
manufacturers that produce and distribute
physical goods, such as Unilever, could
not exist without a huge amount of data.
The consumer goods giant has established
27 data centres to date across the world
that deliver insights that drive logistics,
marketing and product development.
What’s important to note is the
astonishing rate at which new data points
are being created and cloud-based storage
is growing. It’s estimated that by 2035
we will have access to over one yottabyte
of data – to put that into context, that is
more than the number of visible stars in
the universe.
This is not happening in a vacuum either
– our ability to effectively generate and
store content may become fundamental
www.intelligentdatacentres.com
Issue 07
17