INDUSTRY INTELLIGENCE POWERED BY THE DCA
The circle of life: DCA
works to support
greener data centres
Several DCA Partners are now working within the
concept of the ‘circular economy’, says Steve Hone, CEO,
DCA. Here he tells us more about the principles of a
circular economy, with insight from two DCA members
about how they are championing these values.
T
he definition of the circular
economy made me realise that it’s a
very simple concept – a little bit like
the ‘circle of life’ in the Lion king. Every
manufactured product upon its demise
returns to its creator to be re-purposed
and so contributes to the next version of
the product.
A circular economy follows the
principles of the three Rs: reduce,
reuse and recycle.
• Resource use is minimised – Reduced
• Reuse of products and parts is
maximised – Reuse
• Raw materials are reused – Recycled
I’ll be sharing the opinions of two DCA
Partners – Mat Jordan, Head of EMEA at
Procurri and Astrid Wynne, Sustainability
Manager, Techbuyer – who are not only
championing these values themselves but
also encouraging the supply chain they
work with to do the same.
The Data Centre Alliance is strongly
in favour of supporting all initiatives
that encourage and ensure a more
sustainable future.
Although data centres can never be
truly considered as ‘green’ it remains the
collective responsibility of all businesses
and consumers to ensure that, as a sector,
www.intelligentdatacentres.com
our data centres deliver the greenest
credentials possible.
How to achieve a greener
data centre: Data centre
refurbishment, technology
re-use and energy efficiency
Mat Jordan, Head of EMEA at Procurri,
points out that the industry will experience
huge growth in the next decade and
explains more about trade-back and
buy-back programmes, comprehensive
independent maintenance servicing and IT
asset disposition.
A mention of data centres tends not to
invoke mental images of environmentally
friendly technology and ‘green’ credentials;
but often rather rows of grey equipment,
dusty shelves and ‘always on’ computers.
This need not be the case any longer – as
with everything in IT, now is the time for
businesses to look to new ways of doing
things to improve their sustainability and
corporate social responsibility. The options
for achieving ‘greener’ data centres are
numerous, and varied: but they’re still not
the status quo, so not all IT companies
will offer them up easily. There are many
ways in which data centre owners can
better utilise their existing equipment
and optimise usage to enhance their
sustainability credentials and the value
Issue 09
21