Capillary Technologies achieves
AWS Retail Competency Status
C
apillary Technologies, a leading
consumer engagement and
commerce product company, has
announced that it has achieved Amazon
Web Services (AWS) Retail Competency
status. AWS Retail Competency
Partners have demonstrated success
in offering end-to-end solutions across
customer engagement, supply chain and
distribution, physical, digital and virtual
store, advanced retail data science, core
retail business applications and consulting
practices for retail on AWS. Tom Litchford, Head of Retail Business
Development, Amazon Web Services,
said: “We are delighted to welcome
Capillary Technologies to the AWS Retail
Competency Program. Its solutions for
retail operations, powered and vetted by
AWS, can help our customers to accelerate
their transformation, modernisation and
customer engagement efforts.”
AWS Retail Competency Partners undergo
rigorous validation by AWS to ensure
alignment to AWS best practices for
building secure, high-performing, resilient
and efficient cloud infrastructure for
industry applications – to give customers
an increased confidence when making
decisions. Achieving the AWS Retail
Competency differentiates Capillary
Technologies as an AWS Partner Network
(APN) member that delivers highly
specialised technical proficiency for
retail. To receive the AWS Competency
designation, APN Partners must possess
deep AWS expertise and deliver solutions
seamlessly on AWS. • Simplifies expansion to global
markets: AWS’s global presence
has allowed Capillary to offer AWS
solutions in 30 countries in a short
span of 10 years.
• Scaling while controlling costs:
During peak shopping seasons or
campaign periods, the traffic can
be up to 50 times higher than usual
for retailers. Capillary has leveraged
AWS solutions to stay resilient to this
demand and be scale-ready for some
of the largest retailers. The company
has formed an Artificial Intelligence/
Machine Learning innovation lab
dedicated to adding more Artificial
Intelligence capabilities to its products
to enhance ROIs for their customers.
Capillary has maintained an availability
rate of up to 99.97% despite a soaring
customer base.
• Boosting Innovation: Capillary has
also used Amazon recognition to drive
an effective customer engagement
solution powered by smart IoT
sensors deployed in the stores. The
technology captures information
about visitors such as how much time
they spend in a store or if they are
a returning customer with products
– VisitorMetrix and VisitorSense.
Capillary is also experimenting with
Amazon SageMaker to simplify the
development and deployment of
Machine Learning algorithms across
its product portfolio. Leveraging the
“Their constant updates and presence
across the globe have helped our
customers to implement our solutions
globally easier and faster. Today, Capillary
Technologies can stand out as an
innovative company and offer innovative
solutions to our clients such as integration
of behavioural events on CRM, offline
clickstreams with data from offline retail
stores and more and we are happy to
share this success with AWS.”
www.intelligentdatacentres.com
Pravanjan Choudhury, Capillary
Technologies’ Chief Technology Officer
power of AWS has also reduced time to
market for new products.
AWS is enabling scalable, flexible and
cost-effective solutions from start-ups
to global enterprises. To support the
seamless integration and deployment of
these solutions, AWS established the AWS
Competency Program to help customers
identify Consulting and Technology APN
Partners with deep industry experience
and expertise. ◊
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Pravanjan Choudhury, Capillary
Technologies’ Chief Technology Officer,
said: “Capillary has driven growth through
two primary strategies; continuous
innovation and geographical expansion.
AWS has been a pillar of support in
achieving these results.
Some of the key benefits that Capillary
Technologies has been able to power
through AWS in the last few years are: