ROB LITH, CHIEF
COMMERCIAL
OFFICER, TELVIVA
or EMEA-based
F
businesses that have
been leveraging the
benefits of cloud-based
workflows, systems and
storage, multi-cloud
adoption is enhancing existing benefits
in critical ways. Increasingly, multi-cloud
adoption speaks to the flexibility and
tremendous ease of access to digital
services that is driving business growth
and levelling previously unequal playing
fields in the EMEA region. Broadly
speaking, by gaining access to multiple
cloud providers, businesses across sectors
can diversify and enhance their service
offerings in important ways.
Arguably, the first major element driving
multi-cloud adoption is access to
specialisation, i.e. the best in class in a
particular field (such as AI; data analysis,
transcription, etc.). T
cloud computing ser
platforms each have
and weaknesses – an
limited to one cloud
relevant capabilities)
are now able to acce
the different microse
by each platform. Th
is enabled by the ope
which allows busines
microservices from d
and ultimately get th
worlds. Thus, by harn
API integration, savv
and match cloud cap
according to their ow
hence deliver the bes
experience possible)
For example, a busin
heavily on advanced
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