Intelligent Data Centres Issue 18 | Page 17

DATA CENTRE PREDICTIONS HOW DATA CENTRES CAN COPE WITH NEW DEMAND Gabriele Sposato, CMO at Aruba S.p.A, discusses current demand in the data centre sector and how the company meets the challenges faced as a result. t1. Tell us, where do you see current demand for data centres coming from? All manner of companies now rely on data centre services and cloud computing to support and optimise their online applications. Currently, we’re seeing some spikes in demand from e-commerce businesses looking to provide a better online retail experience to their customers. These businesses require a strong and reliable online infrastructure that supports the current surge in demand for online shopping during this global pandemic crisis. We’re also seeing increased demand for WordPress plugins that come pre-installed to develop and grow a business’ online presence, such as our own WooCommerce Hosting service. The reason for that is simple. Retailers want a pre-packaged solution that www.intelligentdatacentres.com Issue 18 17