FEATURE
networking for our clients and allow them
to seamlessly connect to various SaaS
providers. In many cases, our clients
can consume these services simply by
enabling them rather than having to build
them for themselves. All of this allows
them to be very responsive to their
markets and clients.
Where clients prefer to kick the tyres, we
bring them into our data centre innovation
centres where they trial solutions from
leading hardware and software providers
with proof-of-concepts. Through this
process, we have learned what works
and what doesn’t, so we help our clients
avoid pitfalls.
We also help clients with A/B scenario
testing and deliver the outcomes with
rapid sprints to reduce the cost of
innovation projects. This is a crucial
benefit for our clients as instead of
purchasing equipment, waiting for it to
arrive and finding time to provision it, we
give them access to resources within
very short time frames, eliminating initial
upfront costs.
Finally, we provide a number of
industrialised ‘factory’ services or
blueprints that our clients can take
advantage of. These are tried and tested
patterns and practices that once again
BUSINESSES
HAVE BEEN
NUDGED ACROSS
THE ‘HESITANCY
GAP’. THE NEW
CHALLENGE IS
KEEPING UP THE
MOMENTUM
OF THE PAST
FEW MONTHS
AND IN TURN,
SOLIDIFYING THE
NEW NORMAL.
allow for accelerated adoption with
proven outcomes.
How to avoid business
disruption as a result of
transformative change
The only way to avoid business
disruption is to drive change yourself
and embrace the changes playing out in
your industry, quickly.
To thrive in a new and evolving market,
companies need to implement new
technologies which improve their
business processes. Unfortunately, due to
the enormous impact of COVID-19, those
that were able to respond to changes
quickly have increased their market share,
while those that could not are having to
rapidly rethink their business models.
How business leaders can work
to close the hesitancy gap
A few months ago, I might have
offered an opinion highlighting the
need to embrace some key emerging
technologies and to work with a service
provider in a co-innovation project to
effect change. But today, all the rules
have shifted.
Whether we like it or not, change is upon
us and as a result, we are working with
our clients to reimagine many parts of
their businesses.
We’re having to consider a range of
different factors such as how they are
embracing cloud, while rethinking their
data centres and how they are adopting
software-defined infrastructure and
consumption economics. We’re also
looking at how they are connecting with
their clients and partners, how they are
redefining their office and navigating the
future of work.
In most cases, businesses have been
nudged across the ‘hesitancy gap’.
The new challenge is keeping up the
momentum of the past few months and in
turn, solidifying the new normal. ◊
38 Issue 19
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