Intelligent Data Centres Issue 19 | Page 7

Increased demand for cloud computing services as brands look to achieve Business Continuity NEWS ruba S.p.A., a leader in data A centre and cloud enterprise services, has reported an increase in demand for its services from companies looking to secure Business Continuity during the COVID-19 pandemic. During the global lockdown, various sectors relied on cloud and data centre services to achieve a strong and reliable infrastructure to support the surge in demand from employees and customers. As the lockdown lifts, businesses around the world are adapting to new ways of working and Aruba Enterprise is supporting the continued shift to cloud infrastructure. Aruba Enterprise has worked with customers from multiple industries to provide a cloud infrastructure that supports remote working and the digitalisation of processes. With a large number of businesses looking to adapt quickly to a change in working procedures, Aruba Enterprise worked with its customers to enhance their ability to operate as a digital enterprise. The Aruba Enterprise cloud infrastructure provides users with a highly flexible and customisable platform that provides businesses with the services they require to optimise their processes. The increase in remote working has also created a focus on cybersecurity for all businesses. Through its virtualised cloudbased backup and Disaster Recovery services, together with dedicated appliance-based backup infrastructure, Aruba Enterprise has been able to offer practical technical measures to boost IT infrastructure security. Veea Edge platform enables Augmented Reality for Smart City eea, a pioneer in smart V Edge connectivity and computing, has announced that Seongnam, South Korea’s Smart City project, is using Veea Smart Edge Nodes to enhance its latest cultural exhibits with Augmented Reality (AR) technology. The Seongnam Cultural Foundation’s Independent Activist Webtoon Project exhibit uses AR to delight, engage and educate visitors as they learn about the lives and spirits of 100 historically important activists. AR software running on the Veea Platform allows visitors to view and hear webtoon animated characters as they move through the exhibit. Doodleis, an AR application development firm, worked with Veea to bring animated 3D webtoon characters to life on smartphone screens. Exhibit visitors can even take selfies with the characters and view giant 3D elephants and rabbits playing in the exhibit plaza grass. According to MarketsandMarkets Research, the AR market will grow from US$10 billion in 2019 to over US$70 billion in 2024. Engaging AR applications must be hyper-responsive, but processing performed in cloud data centres located hundreds or thousands of miles away from users adds unacceptable delay. Local ‘Edge cloud’ processing is increasingly critical as AR moves from novelty to necessity across a broad swath of markets, including industrial, education and healthcare. www.intelligentdatacentres.com Issue 19 7