Intelligent Data Centres Issue 02 | Page 49

END USER INSIGHT opportunities that are only possible when companies come together. Venkat, added: “Digital Transformation is key to the aviation industry, where our customers look for a complete and enhanced digital experience, right from booking their ticket to flying with us. “Equinix has provided flydubai with an interconnected platform to connect the carrier to the cloud provider of our choice, along with the data centre uptime that is key for our customers.” Jeroen Schlosser, Managing Director, Equinix MENA added that the trend of Digital Transformation is ‘revolutionising’ the MENA market, urging businesses to take innovative approaches such as cloud adoption. “Interconnection is key to ensure full Digital Transformation and for this, businesses will need to grow their interconnection bandwidth capacity (data exchange capacity),” he said. “This will require a regional drive among IT chiefs to re-architect their companies’ IT platforms. last 20 years, Dubai has proved to be a global gateway. “Equinix DX1 promises the same in terms of digital connections. It provides us with connections to cloud service providers, along with onshore connections within the UAE.” required. Other benefits have included providing an interconnection platform to connect to a choice of carriers and cloud providers and the strengthening of provision of digital services to the end customer, with improved data centre uptime and scale on tap. Business results Business results “With online bookings, latency and service uptime are crucial,” said Venkat. “With Equinix we have the guarantee that our platforms have the uptime that is vital for our customers.” The Equinix solution provides flydubai with a range of efficient technology services with a redundant multilocation model. Being hosted in DX1 enables the airline to develop and deliver a range of best-of- breed digital services. In 52 markets across five continents, Equinix is where companies come together to realise new opportunities and accelerate their business, IT and cloud strategies. By hosting in Equinix DX1, the airline has acquired an infrastructure which allows it to deliver more digital services to customers. It also provides a more efficient use of IT resources which means that flydubai is better able to scale as www.intelligentdatacentres.com “Our Dubai data centre acts as a regional hub, interconnecting a critical mass of industry participants in one place, allowing businesses to enhance performance and increase user satisfaction while reducing operational costs.” ◊ In a digital economy where enterprise business models are increasingly interdependent, interconnection is essential to success. Equinix operates the only global interconnection platform, sparking new Jeroen Schlosser, Managing Director Equinix MENA Issue 02 49