FEATURE driving the consumption of products with much less environmental footprint than their physical or analogue counterparts , as well driving societal value .
“ Indeed , data centres are supporting the digitisation of the modern world , which is driving more sustainable outcomes . While it is not measurable as a direct data centre benefit , the carbon footprint of digital products and services is much less than their physical counterparts . For example , an email has a smaller footprint than mailing a letter , and downloading an album is more energy efficient than buying a disc .
“ Large data centre operators ( be they colocation , managed services , networks or cloud ) have the economies of scale to apply best practices and drive energy efficiencies across their footprint much faster than small , individual enterprise data centres could achieve on their own . Larger scale also means greater purchasing power when it comes to advancing renewable energy .”
As more and more data centre providers aim to contribute to a Circular Economy and achieve efficient operations , Schlosser discusses some of the ways Equinix has been committed to adding value to the business by helping to green its customers and partners ’ supply chain , minimising their environmental impact
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