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SnapLogic ’ s survey of 500 IT decision-makers , representing medium and large organisations across the US and the UK , found that poor data quality and formatting , siloed data sources and delayed analytics projects lead to data mistrust , missed revenue opportunities and negative customer experience .

ew research published by

SnapLogic , provider of a highranking Intelligent Integration Platform , reveals that 77 % of IT decision-makers ( ITDMs ) don ’ t completely trust the data within their organisation for timely and accurate decision-making . With 98 % of those surveyed reporting that data is reviewed and analysed on a weekly basis by teams across the enterprise , this data distrust should be cause for concern , potentially leaving organisations open to poorly considered decisions and misguided actions .

The new study , Data Distrust , conducted by independent research firm Vanson Bourne , found that the majority of this distrust in data comes down to ineffective or flawed data analytics processes . Despite the fact that data analytics is seen as very important for 82 % of organisations , it ’ s almost become commonplace for data snags to impact results . In 84 % of organisations , data analytics projects are delayed due to the data not being in the right format , while for 82 % the data used is of such poor quality that analytics projects need to be reworked .

The distrust caused by these data issues has a significant impact on organisational success , with 76 % reporting missed revenue opportunities , 72 % stating customer engagement and satisfaction is negatively impacted and 68 % believing they are slower than competitors to react to market changes . Worryingly , those who have little or no trust in their organisation ’ s data report that 54 % of strategic decisions continue to use that same data , risking flawed decisions and perhaps hindering , rather than helping , the business achieve their goals . ◊ www . intelligentdatacentres . com

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