EXPERT OPINION faced roadblocks as a result , particularly those facilitating heavy data exchange like video streaming .
Media services need IT infrastructure and strategies that can accommodate these rapidly changing demands and manage their exponentially increasing data creation and consumption at scale . For OTT services striving to edge out competitors , proper IT infrastructure can be the path to both superior quality and distribution . Though less glamorous than content , these factors provide the experience users demand – with potential to generate cost savings that could trickle down to the final subscription price .
Critical connectivity
Already known for premium content , HBO launched its new HBO Max platform to further expand its offering and attract new users . More content means more data . More users mean more final destinations for this data . Only dense connectivity can deliver theatre-quality content to a massive population of users far and wide and to do it cost-effectively .
Initially , some OTT services may opt to build their distribution infrastructure on the public cloud for speed and scaling . However , the largest and most established platforms have carved their own infrastructure to gain control , deliver a quality experience and mitigate costs . Regardless of where services build , connectivity is the backbone behind a strong IT infrastructure for OTT media success . And flexibility is key .
By colocating their IT in a dense connectivity hub , service providers can optimise their network performance by interconnecting network traffic flows via a variety of ISPs , carriers , CDNs and Internet exchanges at global points of
BY COLOCATING THEIR IT IN A DENSE CONNECTIVITY HUB , SERVICE PROVIDERS CAN OPTIMISE THEIR NETWORK PERFORMANCE . www . intelligentdatacentres . com
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