Intelligent Data Centres Issue 25 | Page 53

END USER INSIGHT END USER INSIGHT

of that support and because of that relationship . I ’ d give it a 10 / 10 in terms of how we work with Pure .

How has the solution benefitted the company and your customers ?

The solution has given us the ability to house , store , move and protect information effectively . We have three different data centres – two in the US and one in Europe – if you can imagine a triangle of how those applications move , the data moves along the same way . So , we ’ re able to design a solution that keeps us protected as we go around the globe to service our markets . In terms of benefits , I think it is data response overall . When you go from zero data scientists to 50 over the course of less than 24 months , data scientists are very data-hungry and so one of the things you want to ensure is that the speed of performance meets their expectations . The last thing we wanted to do was have the shadow IT segment being created of people building solutions outside of some of the solutions we ’ ve built from an infrastructure standpoint . So , I would say wholeheartedly that it ’ s the reliability and the foundation of the platform that ’ s allowed us to serve the many parts of our organisation .

How has the solution enabled Domino ’ s continued innovation ?

It ’ s understanding that whatever we wanted to do with the types of data and the attributes that we have were possible because we ’ re not impacted by speed or reliability . It ’ s about understanding the data catalogue we have and leveraging that data catalogue to effectively and surgically market and target our consumer base . When you ’ re sending an email campaign or an SMS campaign , it ’ s the data segment that ’ s helping to build that along the way and then capturing that response information effectively and leveraging that to continue to have a better relationship with our consumers .

Realistically , as people look to migrate with a different type of partner with a new technology , I would say be realistic about your goals and work with a partner that ’ s going to reciprocate that understanding . If you ’ re not building an effective relationship with regard to technical partnership , you ’ re going to falter . As a provider , Pure has been with us for quite some time and as we continue to scale and grow , I know we ’ ve challenged Pure and that it has been able to solve some of those challenges . There ’ s a technology component to this and there ’ s also a relationship component and sometimes we don ’ t value the two of those together . ◊

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