Intelligent Data Centres Issue 30 | Page 23

INDUSTRY INTELLIGENCE POWERED BY THE DCA for companies they deem ethical , responsible and socially aware . This generation is the future of leadership in the data centre industry and our businesses must attract them .
While I assert that data centre leadership must look forward , they must also look around their present .
Many of the systems and processes currently in place are not the ones that will bring forward a new generation of talent .
I wrote a series of articles on the characteristics required for successful leadership at all positions in today ’ s boardrooms and the common denominator is the demand for innovation across all positions .
Among other qualities ;
• CEOs must have the courage to be different
• CFOs must be creative
• COOs must have a passion for sustainability ( as must the entire organisation )
• CCOs / CROs must develop new products and services that uniquely deliver for their customers ’ needs today AND tomorrow
Innovative , creative , passionate and responsive . To move forward , the data centre needs leaders who can look back and see ahead with a drive to improve not just the product , but also how they go about delivering it and the people they employ to do it .
Tomorrow ’ s data centre boardrooms
Tomorrow ’ s data centre leaders must be the embodiment of the solutions to today ’ s challenges . A commitment to sustainability and other ethical concerns will attract new talent . New talent in the workforce is more diverse than it ever has been and diversity leads to innovation , leading to growth . Implementing aggressive initiatives to address the challenges we face is not just about public relations and corporate image . It makes for good business practice , people sense and will secure the future of an industry with a profile raised by the crises of 2020 and that now in 2021 , has the eyes of the world upon it . Everyone is looking . It ’ s time to make ourselves better . Let ’ s make ourselves proud . ◊ www . intelligentdatacentres . com
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