What are the region-specific challenges you encounter ?
We have mature markets and some less mature markets and each one has its own ecological profile where data centres can leverage certain aspects . For example , hydropower generation is popular in Norway and in Iceland they have a mix of hydro and geothermal generation making up 100 % of grid power . Cooling considerations are different for different countries depending on the kinds of weather they experience . Companies generally find that they need to understand quite a lot about the landscape and ecological breakdown in order to choose which countries they might succeed in .
What changes have you seen in the last year and how do you see these developing in the coming months ?
We have all seen how COVID-19 has affected the world and it ’ s great that we in the UK are basically
OUR HARDEST CHALLENGE IS FINDING THE RIGHT TALENT . WE NEED TO BE REACHING OUT TO YOUNGER AUDIENCES AND SHOWING THEM WHAT A GREAT INDUSTRY THIS IS .
back to normal . I ’ m very happy to be going back to networking events etc . We are also now experiencing some COVID aftershocks with the economy still trying to deal with all the changes and obviously the situation with Russia . I think the data centre industry is pretty solid though , from this perspective . Our hardest challenge is finding the right talent . We need to be reaching out to younger audiences and showing them what a great industry this is . Hopefully the National Data Centre Academy will be able to help us plug this gap and I ’ m excited to see how that progresses . � www . intelligentdatacentres . com