Intelligent Data Centres Issue 48 | Page 18

THE INDUSTRY REMAINS FOCUSED ON ITS LONGER- TERM AMBITIONS TO MEET SUSTAINABILITY TARGETS AND PROGRAMME OF INNOVATION TO KEEP PACE WITH ADVANCING TECHNOLOGY .
DATA CENTRE PREDICTIONS
Michael Winterson , Managing Director , Equinix Services , and Chairperson of the European Data Centre Association
can help them minimise the Scope 3 emissions arising from their IT infrastructure . The data centre industry is striving to achieve carbon neutrality by 2030 , and Equinix , as a founding member of the Climate Neutral Data Centre Pact , is leading the charge . It has opened a new co-innovation facility to develop new sustainable data centre technologies , including fuel cells and liquid cooling , which will add to industry efforts to cut emissions .
The industry expects to see a rise in the use of renewable energy sources as well as the application of ‘ circularity ’ by developing frameworks for the reuse of resources , such as waste heat and hardware . European business leaders , partners and customers are now prioritising sustainable initiatives . According to Equinix ’ s 2022 Global Tech Trends Survey ( GTTS ’ 22 ), 56 % of IT decision-makers in EMEA will only work with IT partners who meet key carbon reduction targets , while 73 % of global IT decision-makers believe reducing the carbon footprint of their digital infrastructure is critical . Aligning with clients and partners and supporting them in their sustainable transformation is now a key factor in securing new business .
In today ’ s fast-paced , digital world , it is essential for data centres to focus on improving the customer and employee experience . This includes providing fast and reliable access to data and resources , as well as a seamless and intuitive user interface . By continuously improving and modernising their systems and processes , data centre operators can meet the needs and expectations of their customers and partners by seamlessly supporting the rapid adoption of new technologies and digital infrastructure . According to Equinix ’ s 2022 GTTS ’ 22 , 82 % of EMEA IT decision-makers see improving customer experience as one of their top priorities for future success , while 78 % think improving employee experience is a future-proofing priority .
Companies are striving to become more resilient and are branching out into new areas to bring their digital infrastructure closer to their partners , customers and employees . This will deliver an improved user experience and gives businesses the power to grow their data capabilities to realise their expansion ambitions .

THE INDUSTRY REMAINS FOCUSED ON ITS LONGER- TERM AMBITIONS TO MEET SUSTAINABILITY TARGETS AND PROGRAMME OF INNOVATION TO KEEP PACE WITH ADVANCING TECHNOLOGY .

18 www . intelligentdatacentres . com