LATEST INTELLIGENCE
MAXIMIZING THE VALUE
OF YOUR DATA PRIVACY
INVESTMENTS
DATA PRIVACY BENCHMARK STUDY
PRESENTED BY
Executive Summary
Most organizations have invested, and
continue to invest, in people, processes,
technology, and policies to meet customer
privacy requirements and avoid significant
fines and other penalties.
In addition, data breaches continue
to expose the personal information of
millions of people, and organizations are
concerned about the products they buy,
services they use, people they employ,
and with whom they partner and do
business with generally.
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14
Issue 05
As a result, customers are asking more
questions during the buying cycle
about how their data is captured, used,
transferred, shared, stored, and destroyed.
In last year’s study (Cisco 2018 Privacy
Maturity Benchmark Study), Cisco
introduced data and insights regarding
how these privacy concerns were
negatively impacting the buying cycle
and timelines.
This year’s research updates those
findings and explores the benefits
associated with privacy investment.
Cisco’s Data Privacy Benchmark Study
utilizes data from Cisco’s Annual
Cybersecurity Benchmark Study, a
double-blind survey completed by more
than 3200 security professionals in 18
countries and across all major industries
and geographic regions.
Many of the privacy specific questions
were addressed to more than 2900
respondents who were familiar with the
privacy processes at their organizations.
Participants were asked about their
readiness for GDPR, any delays in the
sales cycle due to customer data privacy
concerns, losses from data breaches,
and their current practices related to
maximizing the value of their data. ◊
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