EXPERT OPINION
Legrand launches new experience centre in Reading
On the launch of Legrand ’ s Data Centre Solutions Experience
Centre in Reading , we sat down with Jean-Pierre Burger ,
Business Unit Director for Critical Power UK and Iceland , Legrand UK and Data Centre Solutions , to discuss how the company has positioned itself as a trusted partner and a dynamic solutions provider . h
How does Legrand adapt to the changing needs of the market ?
I think as a team we ' re a very dynamic business . That ' s one thing that we ’ ve driven into the whole business cycle this year – to break the mould .
That ' s been one of the key messages to the sales team and to the staff , and we ' re driving that into the market . We ' ve got a new website now and that website shows that we are a solutions provider .
That ' s the only way I think you can keep up with today ' s market , which is by being a dynamic solutions provider .
Although , I like the words ‘ trusted partner ’ as that ' s how I like to see it – us as being part of the team with a customer .
How does Legrand position itself as a trusted partner in the market ?
We have a very good brand . All the products you see from Legrand have existed in the market for five , 10 and some 20 years . All we ' re doing is evangelising it – we ' re taking it to the market with a fresh approach and showing customers you have a tried and trusted brand but we ’ re bringing expertise to it .
One thing I like about Legrand is when we buy or acquire companies , we keep the individual skill sets of that organisation and we keep the brand identity . We don ' t just swallow it up and it disappears . We get a conversation going as people have been using these existing products but don ’ t realise they ’ re all part of Legrand .
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