THE EDGE
Adrian Taylor , VP EMEA at A10 Networks
Tenant shielding services
Value-added services are a core element of the commercial data centre business , with a large majority of survey respondents going beyond space , power and cooling to offer managed network services , professional IT consulting services , remote management and troubleshooting . Given the tenant mix of the typical commercial data centre , often dominated by financial services , retail and government customers , data centre security services are also a very popular offering .
DDoS mitigation is particularly well suited to this model . From the tenant ’ s perspective , a DDoS mitigation service makes it possible for even small businesses to tap into high-end features such as Machine Learning , automation and rapid mitigation . For the data centre provider , protection for individual tenants can reduce the risk of an out-of-control attack causing ancillary damage to neighbouring tenants or the data centre itself .
When offered free of charge , DDoS mitigation can be a powerful competitive differentiator and customer enticement . Offered on a paid basis , potentially in multi-tiered models , DDoS mitigation services can open a rich new revenue stream .
However , many in the industry have been slow to respond to either the advantages or the necessity of tenant DDoS mitigation , with only 58 % offering such services either free or for an added fee . As DDoS threats increase , investing in effective mitigation services is a vital step for data centre operators to protect tenants , themselves and to fulfil the bright projections for the industry . �
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