HOT TOPIC
LET ’ S TOAST TO A NEW YEAR AND TO THOSE THAT KEEP DATA CENTRES UP AND RUNNING , NOT JUST DURING THE FESTIVITIES , BUT ALL YEAR ROUND .
HOT TOPIC
By Alix Pressley Head of Strategic Content
We take a look at this month ’ s biggest talking point for data centre leaders .
A NOD TO DATA CENTRES THIS WINTER PERIOD
hen gathering around
W the fire to watch Home Alone for the 10th consecutive year , I ’ d imagine the last thing to cross your mind this Christmas was how data centres were coping with the increased data demand caused by us . With a surge in online shopping and the notable spike in streaming services such as Netflix this time of year , we must stop to consider how it ’ s all possible .
Connectivity demands place pressure on data centre infrastructure , highlighting the
sheer strength and resilience of these facilities . Data centres are operating year-round behind the scenes but should be celebrated more than ever during the festive period . Their ability to adapt and scale means they are a force to be reckoned with .
The annual Black Friday and Cyber Monday in 2023 brought some stark findings as Adobe Analytics data showed record holiday season spending , with Cyber Monday growing 9.6 % year-overyear ( YoY ) to US $ 12.4 billion , and Cyber Week up 7.8 % YoY to US $ 38 billion . On
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LET ’ S TOAST TO A NEW YEAR AND TO THOSE THAT KEEP DATA CENTRES UP AND RUNNING , NOT JUST DURING THE FESTIVITIES , BUT ALL YEAR ROUND .
Cyber Monday , in the peak hour ( 10:00 to 11:00 pm Eastern ), consumers spent US $ 15.7 million every minute . These figures are staggering to say the least and at its core are the services provided by the data centre .
With the ability to process such large quantities of data at speed , data centres enable data-driven requests to be carried out efficiently , ultimately determining business success and happy customers this Winter period .
Data centre providers must continue on this upwards trajectory if they are to meet the ever-evolving needs of their customers . End-users will continue to reap the benefits of technology and its expanding capabilities and data centres must therefore scale up and make the most of AI-focused initiatives throughout the course of the year .
It goes without saying that 2024 will offer an abundance of fresh ideas and innovative approaches in the data centre space , with a large proportion of the focus being on sustainability and AI . Data centre leaders have had a chance to reflect and regroup , brainstorming ways to meet their customers ’ needs through the use of automation , while also managing the amount of traffic on the network .
Let ’ s toast to a new year and to those that keep data centres up and running , not just during the festivities , but all year round . �
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