DATA CENTRE PREDICTIONS
It explores the Edge technologies that
are driving change, the use cases and
business opportunities these are creating
and the ways in which organisations can
adapt to take advantage.
Key trends that emerged include:
Morten Illum, Vice President EMEA at
Aruba
and employee experiences, create more
dynamic, responsive and personalised
business models and even catalyse the
growth of entirely new industries.
The book also argues that enterprises
must embrace fundamental change to
realise these opportunities, engaging
in widespread strategic, structural and
leadership transformation.
Morten Illum, VP EMEA at Aruba, said:
“The findings in this book highlight
the vast commercial potential for
enterprises utilising Edge technologies,
if companies are willing and able to
enact the considerable organisational
changes needed.
“The Edge represents a dramatic
overhaul in how companies understand,
service and meet the needs of their
customers and employees. It will be a
world defined by dynamic, immediate
and personalised services.”
Key themes and findings
Commissioned to explore the scale
of possibilities presented by Edge
technologies in the next three-to-five
years, the book features insights from 19
leading global CIOs, technology leaders
and industry experts and a perspectives
survey of 200 future thinkers from across
the globe.
18
Issue 06
• • The edge of the network holds the
key to industry transformation:
The Edge is designed to enable
and capitalise on modern digital
experiences at the convergence of
people, apps and things – allowing
customer and ecosystem partners to
take these actionable insights to then
create ‘experiences’ for employees
and customers.
This is making it possible for businesses
and organisations in various industries
to leverage data and insights to deliver
new and immersive experiences to
consumers and end customers. It is
driving sectors from education and retail
to healthcare and hospitality to rethink
how they act today.
New types of experiences such as
location-aware mobile engagement,
digitally assisted patient care and
user-aware meeting rooms can give
organisations a competitive advantage.
• • One-third of businesses will
create Edge-enabled mainstream
personalisation by 2025: The study
shows that a clear majority (67%) of
respondents believe at least 30% of
businesses will be using the Edge to
create ‘mainstream personalisation’ in
the next five years.
From the classroom to the office, retail
stores, and major event venues, Edge
technologies will enable personalised
service delivery that meets growing
user expectations of an immediate,
customised experience.
• • New benefits from the Edge will be
realised: Other benefits arising include
localised products, services, and pricing
(52% of respondents), enhanced real-
time market insight (50%), improved
customer and user satisfaction
(48%) and faster product and service
innovation (47%).
Opportunities on the Edge
The Edge will create transformative
business opportunities for industries in
all facets of the economy, using data to
understand customers and tailor services
to their needs, such as:
• • A retailer that can provide custom-made
clothing, fitted to your 3D hologram,
as the industry evolves to provide an
anywhere and everywhere experience;
• • A classroom environment that
automatically adapts to each
student’s comprehension and comfort
level, as schools and colleges harness
Edge technologies to enhance student
performance, confidence and
mental wellbeing;
• • A hospital that uses IoT monitoring
sensors to provide continuous patient
reporting at the point of care and real-
time diagnosis, enhancing the ability
of healthcare professionals to deliver
efficient and effective care;
• • A workplace with always-on tools,
enabling collaboration from any device
around the world, as offices evolve to
facilitate the same level of access and
functionality for employees anywhere
in the world.
These shifts will be underpinned by
emerging business and revenue models,
such as payment by facial recognition or
biometrics (highlighted by 70% of survey
respondents), commercial application of
customer data accumulated via the IoT
(67%), hyper-personalised instant offers
(63%), demand-driven and location-
specific pricing (55%), and subscription
models for everyday purchases such as
food and clothing (52%).
How enterprises must adapt to
take advantage
While the opportunities of the Edge are
considerable, relatively few companies
have moved quickly to embrace them.
Simply implementing the technologies
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