Intelligent Data Centres Issue 60 | Page 25

I N D U S T R Y I N T E L L I G E N C E course , energy savings on this scale don ’ t just promote greener operations , they also have the potential to significantly cut running costs as well , which makes an extremely compelling financial case for data centre managers .
The adoption of innovative new hardware like Graviton processors will be a huge step towards mitigating the tech industry ’ s environmental impact overall . Continued reliance on energyintensive old processors is not only damaging the environment , but also hitting many organisations right where it hurts – their profit margins . For these reasons , the transition to more energyefficient alternatives isn ’ t just worthwhile , it is inevitable . Those failing to do so may soon find themselves at a severe competitive disadvantage , putting their long-term future in jeopardy .
Partner with experts in sustainable business practices
These developments in software and hardware have the potential to change the game when it comes to sustainable business practices . Individually they can make a big impact , but combined they offer a highly potent toolset for those looking to make a true difference to the way they conduct their operations .
However , maximising this potential still requires the right execution . Technology by itself is just an instrument . Integrating it into real world practices takes expert knowledge and business acumen as well as the right long-term vision , which isn ’ t always easy to see at the outset .
Fortunately , data centres don ’ t have to go it alone . Instead , they can partner with sustainability experts to help them unlock the power of the latest technology . Working closely with key stakeholders , these experts can create fully tailored technology solutions that not only meet long-term sustainability targets , but also streamline existing operations and processes , resulting in a rapid return on any investments made .
In today ’ s fast-paced , digital-first landscape , it can be difficult for business leaders to stop and consider the wider
Oleksandr Maidaniuk , VP of Technology , Intellias
impact of their actions . However , the future of our planet is increasingly reliant on them doing so . Fortunately , advances in technology have made it easier than ever to achieve true sustainability without sacrificing competitive advantage , giving every data centre everywhere a golden opportunity to lead by example and demonstrate commitment to a greener future . The sooner they act , the faster it will become a reality , so the time for action is now . �
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