F E A T U R E

Brett Lindsey , CEO at Involta

data centre operators . To thrive in the midst of this data boom , data centres must be nimble , staying ahead of enterprise needs and embracing innovation as a cornerstone of their growth strategy .

Keeping pace with an eye to the future

The number of data centres is incomparable in other areas of the world . As of September 2023 , 5,375 data centres were reported in the US – the most of any country worldwide – with Germany coming in at a distant second with 522 data centres , followed by 517 in the UK .

Empowering North America ’ s position as a tech powerhouse

What is driving this extreme data centre demand ? The exponential growth in North America reflects the region ' s position as a leader in technological innovation . As businesses increasingly rely on digital platforms to reach customers and manage operations , the demand for reliable and efficient data storage and colocation solutions has soared .

One of the key drivers behind this expansion is the escalating volume of

data generated by users , devices and applications . From the rise of IoT to advancements in AI and Machine Learning to the emergence of Edge Computing , the digital footprint of organisations continues to grow faster than ever , presenting both lucrative and formidable challenges for

Opportunities abound for North American enterprise data centres , but the key will be to stay agile as the rapid emergence of new technologies and evolving enterprise requirements across mission-critical verticals continues to reshape the digital landscape . That ’ s no small feat . To meet industry demands today and well into the future , data centre providers not only need to focus on space and power , but also efficiency and sustainability as workloads expand .

Sustainability and efficiency within the industry are critical , especially as the need for faster , greater computing power rises . We are already seeing tremendous innovation in energy efficiency , waste reduction , emissions tracking and new ways to repurpose waste heat . For example , direct liquid cooling ( DLC ) is a game-changer in the management of IT equipment and rack temperatures . By leveraging convection , DLC technology is much more efficient than traditional air-cooling methods . With DLC in place , data centres can improve PUE , operating at a higher capacity and achieving more energyefficient operations .

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