Intelligent Data Centres Issue 66 | Page 23

NATALYA MAKAROCHKINA
I N D U S T R Y I N T E L L I G E N C E
POWERED BY

AI AND DECISION SUPPORT – THE CIO SUPERPOWER

Demands on the CIO have never been more intense , or more important . What if there was a way to tame the maelstrom and make better , faster decisions ? Natalya Makarochkina , Senior Vice President , Secure Power Division , International Region at Schneider Electric , tells us more .
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NATALYA MAKAROCHKINA
TITLE : SENIOR VICE PRESIDENT
COMPANY : SECURE POWER DIVISION , INTERNATIONAL REGION AT SCHNEIDER ELECTRIC
Natalya Makarochkina is Senior Vice President of the Secure Power Division at Schneider Electric , leading more than 1,000 seasoned professionals in delivering innovative solutions to empower channel partners and support customers with successful Digital Transformation projects and sustainability goals .
Schneider Electric Secure Power Division provides complete physical infrastructure solutions for data centres , distributed IT environments and industrial applications . Natalya is responsible for business success within multiple geographies – Asia Pacific , India , Middle East , Africa and South America .
In 2023 , Natalya was recognised as one of the Top 10 Women in Data Centres , for her game-changing efforts in revolutionising the data centre , cloud and technology sector . ver the last decade or so , the trend

O towards Digital Transformation has rapidly gained pace , riding the accelerating wave of technological development and driven by increasing competitive pressures , emerging growth opportunities and the need to increase efficiency and productivity . Then the pandemic hit , adding to existing volatility and vulnerability , with disruption in global supply chains .

In this environment , it has never been harder for the CIO to be the informed voice of reason and competitiveness when it comes to enterprise technology .
Increasingly , every new effort , whether it is Digital Transformation , environmental , social and governance ( ESG ), sustainability , or a new enterprise strategy , it falls to the CIO , in one form or another , to implement with digital tools and services , making it even more important for the CIO to be informed , effective and decisive .
What if there was a way to make those decisions in a betterinformed , more structured way , and faster ? And could such an approach be developed for the whole enterprise ?
Technical and organisational challenges
As the pace of technological change becomes more rapid , complexity too , has crept further into enterprise data architectures . A 2023 industry survey found that 98 % of senior IT leaders have been impacted by increasing cloud complexity in some capacity , potentially leading to poor IT performance , loss in revenue and barriers to business growth .
Added to this , data complexity has grown as a major pain point for companies globally , with tech executives feeling the pressure to contain its impact on the business . Technical and organisational challenges may further stunt their enterprise
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