D E E P D I V E it looks as though things are going terribly wrong , there ' s normally a way through it .
What do you currently identify as a major area of investment in the data centre space ?
It has to be regional and digital infrastructure , there is a lot of investment there from us and others in the industry . We have acquired companies and made significant investments that have taken us into new regions of the UK . We ’ ve been investing in expanding our capacity across the UK , as well as in the network that enables us to connect those data centres together to bring the opportunities of digital infrastructure out to the regional businesses . So for me , that will continue to be the big growth area as we look to support the demand for faster , secure access to data regionally .
What are the region specific challenges you encounter in your role ?
We have organised our business to recognise that the UK is not all one place . Global companies tend to homogenise the market , but the reality is different as the regions of the UK have different cultural identities and ways of working . At Pulsant we are focused on getting that balance between being a platform to leverage the nationwide opportunity , while recognising those regional differences . Our go-to-market strategy is regional , with sales and operational teams aligned to that because the cultural aspects of business are definitely more important than people often give credit for . I think it ' s easy to think that with technology and digital infrastructure geography matters less , but in many ways , I think it matters more ; regions are proud of their heritage and identity and being part of the community and supporting businesses in those regions is becoming increasingly important .
What changes to your job role have you seen in the last year and how do you see that developing ?
Overall , my role as CEO is to bring our strategy to life and ensure all of our stakeholders understand our vision and our plans to achieve it . That ’ s a diverse group – shareholders , clients , partners that we work with , communities that we are part of and , of course , our own people . The most rewarding parts of my role are time spent with our clients – understanding their opportunities and challenges and how we can support them in achieving their ambitions and time spent with the teams around Pulsant , understanding the things they are doing to make great things happen for our clients , but also how I can support them in that . Being able to get back out to spend time with people face to face over the last couple of years since the pandemic receded has been great and this will continue to be a focus . �
www . intelligentdatacentres . com 69