Around the world , digital infrastructure is set for massive growth thanks to the increasing demand for electronic services . Case in point , the Middle East data centre market is expected to generate colocation revenue of over US $ 12.365 billion in 2024 . Much of that infrastructure powers the day-to-day services that the region has come to rely on , but a huge part of the growth in demand comes from the next generation of service provision : the world of AI .

Public and business perceptions of AI have changed dramatically over the last few years . Generative AI ( GenAI ) has triggered significant disruptions across entire industries and , in the Middle East , on-going investment in the technology presents an opportunity for growth .

But that is just one kind of AI .

Predictive AI – built not to generate data but to analyse and draw conclusions from it – has received a more muted public reaction . This is despite its potential to extract valuable insights from sound , images , and most importantly , video beyond anything we could ever hope to achieve with humans alone .

The power of AI and video data

Sienna Cacan , Global Enterprise Segment Marketing Manager at Axis Communications , spotlights the potential for Deep Learning to boost data centre security and enrich the region ’ s industry advantage .

AI is not just a growth driver ; it ’ s a growth enabler . As data centres expand in size and become more complex , and as their locations spread to meet global demand , AI will play a vital role in simplifying the local and remote management of data centre sites . As power draws increase – GenAI alone is expected to

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