I N D U S T R Y I N T E L L I G E N C E

Planning and working with the right partners is key . Historically , we ’ ve seen that connectivity is generally ordered or bought based on a requirement and you generally end up with a network that grows in complexity . It becomes difficult to manage and it also grows in cost due it not being planned with a timeline in mind .

Working with providers who can help build in that resiliency and redundancy

required by those applications and services is also key , helping to remove some of the pain points and difficulties around enabling those services and making sure they ’ re always available and online . At Pulsant , we aim to support our clients through the infrastructure we ’ ve built , by removing some of the pain points which occur . We want to enable them to plan around that resiliency , that diversity , to bring them always available applications and services .

What strategies should companies adopt to ensure they can scale their IT resources efficiently while maintaining control and transparency over costs ?

It ’ s working with organsations like us – we ’ ve built this national infrastructure which is fully resilient , fully diverse , which helps organisations that connect into it have the ability to connect to other services , other locations , through the same resilient network . They plug into our cloud and they can pop out of it at any other location , any of our other data centres , into the public cloud , internationally , into peering points . It enables organisations to not have to worry about building that platform for themselves and to grow with us . If they ’ re in one location and they want to pop into another location , or they want to reach somebody else somewhere else , they can do it across our resilient network . It ’ s fully diverse in and out of all our data centres and across the country .

We ’ re also connected into other fabrics . You join this fabric together and you can connect them altogether . You then get the value that organisations such as Pulsant are putting into building these networks and building that resilience for all our clients that are connected to the network . It removes that complexity I mentioned , because organisations can plug into us and focus on their business objectives rather than managing multiple carrier networks separately .

At the same time , I call our network a cloud . We ’ re not hiding our costs and just charging on usage which is what some of the other cloud platforms do . We have fixed costs so the client can flex those costs up or down , but they always understand exactly what both their network and their bandwidth is costing them , while remaining in control of what they ’ re utilising . We ’ re building out the platform and building in services to enable the client to understand what ’ s being used , what ’ s being paid for and how much it all costs .

Tell us about what you see happening in the connectivity space now to support the client journey more effectively ?

More bandwidth , lower latency is what we see changing . We ’ ve talked about things like Edge and now we have AI which is kind of another definition for what Edge applications would be . We see this connectivity bandwidth increasing astronomically over the next few years . We see the need to data transfer across networks to increase , making the reliance on networks even more important .

If you look at any industry news or similar , resiliency , availability of

Dan Blackwell , Pulsant ’ s Product Manager for Connectivity

the network is generally only a few percent lower in terms of importance

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