Intelligent Data Centres Issue 07 | Page 35

FEATURE While it could be quite easily dismissed as a ‘buzzword’, Digital Transformation is something that businesses around the world need to be taking seriously – and the vast majority already are, according to research company IDC. Nick Layzell, Head of Managed Services, Telehouse, talks us through how organisations can achieve their digitalisation goals with data centre and cloud solutions. What is Digital Transformation? Digital Transformation is a blanket term that could loosely be used to describe any transformation that optimises a business and its organisational effectiveness via digital and IT services. The idea is to use digital technology to not only replace existing services but improve them by enhancing productivity levels, customer experience and more. In all instances and in all industries, however, Digital Transformation always goes hand-in-hand with cloud solutions. In finance, cloud service migration is becoming more commonplace and the healthcare sector is taking advantage of cloud service flexibility to store patient profiles and create new services suited to demographics and based on previous patient history. The data centre It also means different things (and poses different challenges) for different industries. For example – in the world of finance, Digital Transformation primarily relates to digital banking and mobile payments, whereas in the healthcare and insurance sectors, when we discuss Digital Transformation, we’re often talking about how patient data is stored and shared. www.intelligentdatacentres.com Most modern business leaders understand that Digital Transformation is a necessity if they wish to be able to truly compete on a long-term basis in all areas – from attracting new talent to meeting customer demands and driving greater efficiency. However, without a solid foundation, any transformation (no matter Issue 07 35