DEEP DIVE
place where time just seems
to go by slower.
What do you currently
identify as the major
areas of investment in
your industry?
Because of Hyperscaler
demand, data centre build
seems to be one of the major
investment areas right now and
Submer has some serious plans
to disrupt the way we design and
build DCs today.
What are the region-specific
challenges you encounter in
your role?
So far, we’ve seen very similar patterns
across the US and EU regarding the
technology we’re bringing to market.
The key to success is education. On
one hand, because you have a very
conservative industry that doesn’t
embrace disruption and on the other,
www.intelligentdatacentres.com
because similar technologies have set a
very low bar in the past.
DEFINING A
CLEAR VISION,
GIVING FREEDOM
TO THE TEAM TO
GET TO WORK
ON THEIR OWN
TERMS AND
SUPPORTING
THEM AS A
COACH WHEN
THEY MIGHT
DEVIATE FROM
THE MAIN GOAL.
What changes to your job role
have you seen in the last year and
how do you see these developing
in the next 12 months?
The CEO role is not famous for being a very
changing one. In my specific case, I’ve seen
clear expectations from customers that
they want to be in front of a profoundly
technical person who can dig deep into the
architecture and facility design.
Luckily, my background is very technical,
but I’m sure this could prove challenging
to others.
What advice would you offer
somebody aspiring to obtain a
senior position in the industry?
Embrace change and innovation. Support
your teams to think out of the box and
be disruptive. There are tons of incredible
technologies which are mainstream
in other industries that don’t even get
evaluated, only because we’re not willing
to operate outside of our comfort zone. ◊
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