Ian Ferguson , EMEA Director of Sales , Iceotope , says advanced liquid cooling technologies are now a necessity for AI-focused data centres .

Among these advancements , precision liquid cooling is redefining the landscape :

• Energy consumption slashed by up to 40 %

• Water usage potentially zero

• Power density improved sixfold per square meter

• Component lifespan extended – with failures reduced by 30 %

By addressing the core inefficiencies of traditional cooling systems and optimising every facet of thermal management , liquid cooling technologies will pave the way for a future where sustainability and high performance are not mutually exclusive . maximising the impact of cooling upgrades . more efficiently and economically . This targeted strategy allows operators to address the most heat-intensive and power-hungry operations first ,

Adopting advanced liquid cooling technologies will be part of a broader , integrated approach that emphasises holistic efficiency and aims to create scalable , sustainable data centres capable of meeting the demands of an advanced digital world .

As we reshape the industry , we also recognise the shifting landscape of customer expectations .

Enterprises now demand infrastructure that is reliable and scalable but also sustainable . They seek solutions that allow them to innovate while reducing operational costs and environmental impact .

Advanced liquid cooling technologies meet these expectations head-on , offering efficiency gains that translate to real-world gains – financially and ecologically .

Contrary to traditional beliefs , advanced cooling technologies are not a trade-off between environmental responsibility and business performance – they represent a strategic opportunity for economic optimisation .

Ian Ferguson , EMEA Director of Sales , Iceotope

While a complete overhaul of data centre cooling systems may seem daunting , a targeted approach can yield substantial benefits . International Data Corporation ( IDC ) estimates that about 20 % of total data centre capacity is already being used for AI .

By enhancing this AI-specific sector with advanced liquid cooling technologies , data centres can manage the transition

Early adopters of liquid cooling technologies will unlock a powerful competitive edge by simultaneously addressing three critical business imperatives : operational efficiency , technological capability and environmental stewardship .

While the challenge is immense , so is the opportunity .

Advanced liquid cooling is one part of a broader movement toward intelligent , efficient and sustainable data centre operations . Achieving real , lasting change requires collaboration and innovation , making 2025 the year we set a new standard for what data centres can achieve – demonstrating that technology and environmental stewardship can go hand in hand .

Across the value chain we must make sustainability a foundational principle , not an afterthought , because our customers , our communities and our planet deserve nothing less .

By acting now to implement advanced liquid cooling in AIfocused data centres , we can lead the change in creating a more sustainable , efficient and competitive future for the industry . �

INTELLIGENT POWER AND COOLING www . intelligentdatacentres . com 59