D E E P D I V E
What do you currently identify as the major areas of investment in your industry ?
I see three key areas of investment :
1 . Infrastructure : As the demand for efficient , eco-friendly cooling grows , investing in infrastructure to support liquid cooling is critical – both for new data centres and retrofitting existing ones
2 . Sustainability : Investments to reduce energy and water usage are advancing globally . Liquid cooling is leading this charge by combining high performance with sustainability
3 . Edge Computing : With Edge Computing on the rise , efficient cooling solutions are needed to handle the demands of intensive workloads , even in challenging environments
What are the region-specific challenges you encounter in your role ?
In the Americas , the adoption of sustainable practices has lagged behind regions like Europe and Asia , where green initiatives are more prevalent . Historically , the focus has been more on performance than sustainability , though this is changing . With regulatory pressure and a growing awareness of ESG , the shift toward sustainable solutions like liquid cooling is gaining momentum . Iceotope is well-positioned to support this transition , helping data centres reduce PUE by up to 40 % and eliminate water usage altogether – a win-win for operations and the environment .
What changes to your job role have you seen in the last year , and how do you see these developing in the coming months ?
With sustainability becoming more prominent in the Americas , my role has expanded to focus on educating clients about the environmental and financial benefits of advanced cooling technologies . I enjoy showing clients how to reduce energy and water consumption while keeping data centre performance high . Moving forward , I ’ m excited to roll out comprehensive educational programmes to help our clients smoothly transition to sustainable cooling . �
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