I N T E L L I G E N T T E C H N O L O G Y CLOUD SECURITY

New integration gives Arc XP customers real-time control over AI agents and bots, helping media companies reduce fraud, protect digital content and unlock new monetisation opportunities.

The collaboration makes DataDome’ s AIpowered cyberfraud protection and traffic intelligence instantly accessible within the Arc XP ecosystem, enabling rapid activation of market-leading bot mitigation without deep engineering work.

The rise of AI tools, including AI agents and crawlers, introduces new complexity for publishers. While LLMs are opening new content discovery pathways, they’ re also scraping vast amounts of digital content, often without attribution or compensation.

For media companies, that means facing the risk of proprietary content being taken and republished elsewhere without permission or value return, increased infrastructure strain and greater risk of data misuse.

Through this partnership, Arc XP customers gain plug-and-play access to DataDome’ s full suite of protections, from classifying and managing AI agent traffic to defending against malicious bots and fraud attempts. Publishers can now apply real-time controls across all nonhuman traffic, protecting their content and maximising value.

“ AI agents are reshaping how content is discovered, while consumers demand experiences that feel increasingly personal and relevant,” said Joe Croney, Chief Technology Officer at Arc XP.“ This integration with DataDome gives media companies precise, realtime control over non-human traffic – delivered seamlessly at the edge, without added complexity. It’ s a strong example of Arc XP’ s extensibility in action, and how we enable publishers to respond to rapid change with speed and confidence.”

Unlike traditional solutions that rely on rules-based logic, DataDome leverages behavioural AI and threat intelligence to detect and stop advanced attacks, including those using evasive techniques or GenAI tools. The integration delivers always-on protection for businesses facing sophisticated scraping, fake account creation, credential stuffing and other forms of automated abuse.

Originally developed for The Washington Post, Arc XP’ s content platform and media operating system is built to help media companies reinvent their businesses by fueling personalised, high-value content experiences, protecting infrastructure at scale and unlocking smarter paths to monetisation. With the launch of its new Edge Integration Framework, Arc XP enables customers to seamlessly connect the platform with industry-leading technologies like DataDome.

“ This direct access through Arc XP makes it easier than ever for global publishers to activate best-in-class cyberfraud protection at the edge, with no additional infrastructure burden. It’ s another step in DataDome’ s mission to make fraud protection available everywhere our customers need us,” said Aurelie Guerrieri, DataDome’ s Chief Marketing and Alliances Officer.“ Together with Arc XP, we’ re delivering an easy path to control, transparency and monetisation.” �

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