Intelligent Data Centres Issue 80 | Page 51

T R E N D I N G

THE ENERGY IMPERATIVE: MEETING THE INCREASING DEMAND TODAY AND TOMORROW

The exponential growth of data fuelled by artificial intelligence has created a“ seismic shift” in the tech industry, according to Alex McMullan, CTO International at Pure Storage. In an era where large language models are ubiquitous and the fear of missing out drives decisions, the only trend is a relentless increase in demand.
I and GenAI have

A dramatically redefined the boundaries of data growth and ownership and by doing so have created a seismic shift in the tech industry. Whether the industry is discussing Moore’ s Law or Jevons Paradox, when it comes to data growth, demand is increasing; FOMO is driving decisions around AI; LLMs are ubiquitous and available to all through search engines and app stores; and the only trend is: more.

www. intelligentdatacentres. com 51