I N T E L L I G E N T T E C H N O L O G Y DESIGN
AESG expands Mission Critical division to address GCC’ s data centre consultancy market
AESG has announced the expansion of its Mission Critical division, broadening its data centre offering to full multidisciplinary integrated design delivery. Having already delivered 27 data centres across multiple regions, the move positions the firm to deliver end-to-end support across the full data centre delivery lifecycle.
The expansion comes as the GCC data centre market accelerates at pace. Valued at approximately US $ 3.5 billion in 2024, the market is projected to reach US $ 9.4 billion by 2030. With the addressable consultancy market sitting at an estimated US $ 470 million. Alongside the commercial opportunity, AESG’ s expansion is driven by its unique ability to address integrated delivery gaps.
By embedding sustainability considerations from day one and leveraging advanced modelling techniques such as computational fluid dynamics, AESG is targeting lower power usage effectiveness levels for new developments. This is increasingly critical as hyperscale operators demand more efficient performance, particularly in the context of AI-driven workloads.
AESG plans to scale the division rapidly across offices in the Middle East, Europe and Asia Pacific. The company is also investing in advanced capabilities, including on-site power generation solutions, to support clients operating in gridconstrained environments. �
A key differentiator lies in AESG’ s multidisciplinary approach, designed to tackle one of the sector’ s most consistent challenges: cost and schedule overruns, which impact up to 40 % of mission critical projects. By integrating expertise across MEP, structures, cost management, sustainability and commissioning within a single team, AESG enables full coordination from the outset. This allows for early clash detection, budget control and continuous design validation, ensuring buildability is addressed throughout development rather than at the final stages.
“ Too many mission critical projects are impacted by late-stage coordination challenges that drive cost and programme risk,” said Saeed Al Abbar, CEO of AESG.“ At AESG, we address this by integrating disciplines from day one, ensuring design is buildable, performance and budget is validated early and outcomes are delivered with confidence.”
The firm’ s local roots and established relationships with government and utility authorities also provide a critical advantage in addressing grid-related constraints. Power availability remains one of the most significant bottlenecks in the region, with connection timelines in some markets extending to between 18 and 36 months. AESG mitigates this risk by undertaking detailed grid feasibility studies at the concept stage, designing substations where required and exploring hybrid energy solutions such as solar combined with battery storage. Its working relationships with authorities across the UAE and Saudi Arabia enable early visibility into infrastructure capacity, helping clients make informed decisions from the outset.
Sustainability remains central to AESG’ s approach. As data centres emerge as a major contributor to energy, water and carbon consumption, the firm is applying its established net zero expertise in the built environment to this rapidly growing sector.
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