END USER INSIGHT

David Skeans , Director of International Sales , Starline

Starline is expanding its offering into high power busbar . Why has Starline widened its portfolio beyond track busway / distribution busbars ?

Starline is a global leader in power distribution equipment and provides a revolutionary , overhead power distribution system through its track / distribution busway products . The company is now expanding its offering into high power busbars . Intelligent Data Centres caught up with David Skeans , Director of International Sales , Starline , to find out more about the new addition to the company ’ s portfolio and the global support offered . He also suggests how data centre leaders can ensure successful project management .

We have found that our customers have very specific power distribution needs and while we ’ re doing an excellent job in servicing white space , they needed more assistance in connecting that white space to the grey space or to the electrical rooms . We found that they would often have to use another manufacturer to make that connection from the electrical room to the data centre , so we decided to expand our offering to include high power busbar , which is commonly needed in those spaces . So , it ’ s a decision that ’ s been driven by customer needs .

Can you tell us how customer demands or requirements have changed and how that ’ s shaped your own innovation strategy ?

Over the past few years , one of the biggest demands is a need to meet global project requirements . Typically , our larger customers have a global footprint or are trying to establish a global footprint . That requires them to have products that meet the needs of local electrical certifications and electrical requirements , whether it be different voltages , different frequencies , or sometimes special safety requirements .

That has caused us to do a lot of innovation work and provide products that meet multiple certification needs . There are also requirements in many of the local markets such as China or India and Mexico . www . intelligentdatacentres . com

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