Keeping pace with Digital Transformation is something all businesses must contend with in the modern digital economy . Kamel Al-Tawil , Managing Director , MENA , Equinix , speaks to us about how companies can successfully optimise their Digital Transformation journey , the necessity of a multi-hybrid platform and how to achieve highly secure and scalable infrastructures .

What challenges have your customers been facing this year and how is Equinix supporting businesses through these issues ?

The world is changing around us and the pandemic impacted the way we interact and do business . Many customers are figuring out how to navigate this new normal and the impact of today ’ s digital infrastructure has been important for

our customers to see how they can transform their business into a digital one . If enterprises had not harnessed the power of digital business in the past two years , many companies would have perished . Our focus has been to navigate the new digital economy and to make sure businesses can build strong digital platforms , achieve continued growth and optimise their business .

What common mistakes are you seeing businesses make in terms of their infrastructure strategies ?

We see lots of companies making key decisions towards upgrading digital infrastructure , which is impacting the evolution of their infrastructure .

The first thing is making sure that you are not locked into one vendor and that you are building an infrastructure that ’ s flexible , adaptable and scalable to help you connect to new digital services and innovations . One of the key mistakes is to lock yourself into one technology or vendor as you are then restricted to only their services and cannot utilise all the other innovations in the market .

The second big mistake is not aligning your digital infrastructure decisions with your business goals . Whether your business wants to grow or compete and optimise globally , you need to make

62 www . intelligentdatacentres . com