UNCOVERING THE LAYERS
How does ServiceNow stand out from its competitors ?
The Now Platform is the ‘ platform of platforms ’ when it comes to the workflow revolution . While there are vendors that offer solutions on specific and individual systems like ITSM or HR service delivery , for example , ServiceNow is the only vendor on the market offering a single unified foundation for all enterprise digital workflows , allowing customers to maximise the value of existing technology investments and connect siloed systems , departments and processes .
Also , as our platform is built in the cloud , ServiceNow customers can be up and running in weeks , whereas it could take months or years with a competitor . Time is a key differentiating factor for us as we are cloud-native .
Can you talk about ServiceNow ’ s growth in the UAE – what are some of the key sectors you operate in ?
We are seeing tremendous global growth and transformation under the leadership of our CEO , Bill McDermott .
At ServiceNow , we refer to the Middle East and Africa regions as ‘ the land of opportunity ’ and within the MEA region
AT SERVICENOW , WE BREAK DOWN THE SILOS AND HELP ORGANISATIONS CONNECT THEIR CUSTOMER JOURNEYS TO THE BACKEND SYSTEMS , ENSURING AN EFFICIENT WAY OF HANDLING CUSTOMER REQUIREMENTS . we are seeing a lot of the growth in the UAE . According to the December 2020 IDC META CIO DX Survey , 57 % of CIOs considered workflow management applications a priority for the future of work and 45 % prioritised the enhancement of customer journeys and these are statistics around the UAE .
The survey also cited that 45 % prioritised the enhancement of customer journeys . It ’ s no surprise that there ’ s an increase in the number of companies turning to ServiceNow for help in these areas .
As a company , we are investing in this region and this is reflected in our growth . We opened our Dubai office in 2021 and have grown the team significantly in the last 18 months , tripling the number of employees there .
Additionally , we currently work with several enterprises in the BFSI sector and with several financial organisations . We continue to serve banks , oil and gas companies , energy and utilities , healthcare providers and telecommunication organisations with industrialised vertical solutions and help them to accelerate their transformation . �
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