WHILE WORKING WITH MANY COLLEAGUES WORLDWIDE IN DIFFERENT CULTURES AND LANGUAGES , I TRY TO DESIGN MY TRAINING AND COACHING SESSIONS SO THAT EVERYONE FEELS CAPABLE OF TAKING MATTERS INTO THEIR OWN HANDS AFTERWARDS .
D E E P D I V E
WE ‘ DEEP DIVE ’ WITH
NICO NINOV , SEGMENT MANAGER , DATA CENTER SERVER ROOM SOLUTIONS , ABB SMART BUILDINGS , WHO TELLS US ABOUT LIFE INSIDE AND OUTSIDE THE OFFICE . w
What would you describe as your most memorable achievement in the data centre industry ?
In my 10 years in this industry , I would say integrating a configurator into the everyday work of our sales and for our clients like consultants is one of my most memorable achievements .
Artificial Intelligence ( AI ) has enabled us to detect and resolve customer concerns and create better data centre layouts daily . This innovation reflects the growing trend of using AI to optimise data centre operations , significantly impacting efficiency and customer satisfaction .
What first made you think of a career in technology / data centres ?
Over the years , I personally shifted from a hands-on product management focus to now leading the marketing execution due to the rapid growth of the data centre segment globally .
My interest in data centres stemmed from my fascination with their pivotal role in modern digital infrastructure , especially regarding the growing importance of cloud computing , Big Data and AI .
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WHILE WORKING WITH MANY COLLEAGUES WORLDWIDE IN DIFFERENT CULTURES AND LANGUAGES , I TRY TO DESIGN MY TRAINING AND COACHING SESSIONS SO THAT EVERYONE FEELS CAPABLE OF TAKING MATTERS INTO THEIR OWN HANDS AFTERWARDS .
What style of management philosophy do you employ with your current position ?
While working with many colleagues worldwide in different cultures and languages , I try to design my training and coaching sessions so that everyone feels capable of taking matters into their own hands afterwards . This approach reflects the need to empower a diverse and globally distributed team to work effectively in a fast-paced and technologically demanding environment .
What do you think is the current hot talking point within the data centre space ? AI , in combination with the need to realign the entire design of a data centre to meet the new requirements of AI-powered servers and their electrification . We are using AI in our solutions not only to optimise the layouts and operation of data centres but also to improve energy efficiency and reduce operational costs , which is becoming increasingly important in the industry . The segment growth and the increasing adoption of AI technology leads to higher power density demand on rack level . Therefore , we shifted our power distribution technology to meet the increased power density demand .
How do you deal with stress and unwind outside the office ?
I love swimming in the River Rhine in the summer and skiing in the wintertime with my family . Between seasons , I fly drones and also help other drone pilots learn to master their drones for fun and business . These activities not only provide me with a way to relax but also allow me to familiarise myself with the latest technology , indirectly benefiting my work .
What do you currently identify as the major areas of investment in your industry ?
While the big data centre operators are making investments to build space-saving infrastructure for distributing energy to the servers , we are observing a trend , particularly among colocation providers , to use the ‘ pay as you grow ’ strategy to keep initial investments low and then deploy more devices
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