D E E P D I V E when the end customers ' loads and server types are known . This approach allows providers to flexibly respond to the changing market and customer demands and minimise the risks of large initial investments .
What are the region-specific challenges you encounter in your role ?
As a global company , challenges vary depending on the country or region . Recently , one of our biggest challenges has been bringing more technology and infrastructure to regions where there is a large need and demand , due to missing harmonised electrification standards globally and different voltage levels and grid structures . My recommendation would be for governments to work long-term on collaborating on common standards to enable some changes , leading to a more efficient and standardised introduction of technologies in all global markets .
What changes to your job role have you seen in the last year and how do you see these developing in the coming months ?
Over the past few years , my role has shifted from a handson product management approach to a more strategic and marketing-oriented role . I expect this focus on strategic and marketing-oriented duties to continue now that my colleagues have voted me to lead the marketing execution due to the segment ' s rapid growth in various countries .
There ' s much to look forward to . The transformation and increasing growth in the data centre segment , especially with the increasing adoption of AI technology , leads to changes in our customer ' s requirements . At ABB , we are happy to take and drive these changes together with our customers to further innovate and deliver best data centre solutions . �
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