GLOBAL VICE PRESIDENT , DIGITAL CUSTOMER EXPERIENCE , VERTIV
“ AUGMENTED
REALITY ( AR ) TOOLS CAN ACT AS BRIDGES , CONNECTING COMPLEX PRODUCTS AND SOLUTIONS , PROVIDING IMMERSIVE PRODUCT EXPLORATION AND AN UNDERSTANDING THAT PREVIOUSLY SEEMED OUT OF REACH . where it will be installed , significantly aiding in effective planning and spatial comprehension . In addition , because Vertiv deals with mechanical and electrical equipment , the XR App enables users to look safely inside the equipment . The AR models are also animated with items such as airflow , which allows the user to see equipment simulations and things that are invisible to the naked eye .
E D I T O R ' S Q U E S T I O N
MARTIN COULTHARD ,
GLOBAL VICE PRESIDENT , DIGITAL CUSTOMER EXPERIENCE , VERTIV
In today ’ s fast-paced B2B environment , informed decision-making can be the difference between success and failure . Businesses that make speedy , evidence-based decisions – whether that ’ s embracing a new piece of technology or overhauling an entire facility – are in the best position to be successful .
Augmented Reality ( AR ) tools can act as bridges , connecting complex products and solutions , providing immersive product exploration and an understanding that previously seemed out of reach .
AR is a powerful tool that can help to optimise data centre and IT planning and design . It allows users to see and explore equipment in a desired location before purchase and installation .
By visualising critical infrastructure components within operational contexts , decision-makers can gain a deeper understanding of how solutions could seamlessly integrate into their operations .
The virtual representation provides a tool to help plan space and provide support after installation , with the intent of improving understanding of how the infrastructure will support their compute and impact the physical footprint . This streamlines the evaluation process , fosters better-informed choices and ultimately leads to more efficient operations .
Innovative tools like the Vertiv XR App empower IT managers , data centre operators and channel partners to visualise data centre solutions within their facilities . Just as consumers use AR apps to envision new furniture in their homes , this app enables users to position data centre equipment precisely
“ AUGMENTED
REALITY ( AR ) TOOLS CAN ACT AS BRIDGES , CONNECTING COMPLEX PRODUCTS AND SOLUTIONS , PROVIDING IMMERSIVE PRODUCT EXPLORATION AND AN UNDERSTANDING THAT PREVIOUSLY SEEMED OUT OF REACH . where it will be installed , significantly aiding in effective planning and spatial comprehension . In addition , because Vertiv deals with mechanical and electrical equipment , the XR App enables users to look safely inside the equipment . The AR models are also animated with items such as airflow , which allows the user to see equipment simulations and things that are invisible to the naked eye .
The shift toward AR-driven customer experience ( CX ) in the data centre industry is an important example of how critical it is to be adaptable and flexible in today ’ s hyper-competitive landscape . Companies that embrace this transformation are better positioned to meet the evolving expectations of their customers and partners . �
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