Intelligent Data Centres Issue 66 | Page 8

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MIDAS IMMERSION COOLING PARTNERS WITH CARBON-Z TO DEPLOY CUTTING- EDGE DATA CENTRES

Midas Immersion Cooling , a leader in deployed single-phase immersion cooling equipment solutions , has announced its selection as a strategic vendor to Carbon-Z , a new generation data centre colocation provider .

This collaboration aims to deploy cutting-edge data centres that leverage the latest in energy efficiency and cooling technology . The Midas Immersion Cooling system is centred around the patented plenum and weir design offering increased cooling capacity through forced convection .
Midas has optimised the tank and cooling distribution engineering for easy installation and maintenance to deliver high-density deployment and the lowest total cost-of-ownership . With the development of a redundant North American supply chain of tanks , pumps and heat exchangers , Midas has become a preferred choice of leading data centres .
Recognising the importance of deploying environments tailored to customer needs , Carbon-Z has adopted a build-on-demand model . This allows for the rapid and agile deployment of highly sustainable micro data centres within their existing commercial property footprint .
Current initiatives include the implementation of innovative heat recovery systems and cutting-edge energy storage solutions to maximise energy efficiency and minimise environmental impact .
Tony Virr , Data Centre Operations Director at Carbon-Z , said : “ We are excited to feature Midas as we strengthen our bestin-class liquid cooling technology offerings . Their redundant , hot-swappable cooling distribution unit technology is vital to delivering the uninterrupted service our customers demand .”
Scott Sickmiller , CEO at Midas , said : “ There is obvious demand for Carbon-Z ’ s micro data centre strategy offering customised options with quick deployment . We are excited for the opportunity to work with a thought leader in this growing market sector .”
“ We are thrilled to further strengthen our presence in MEA with the new data centre in UAE ,” said Abe Smith , Chief of Global Field Operations at Freshworks . “ This investment demonstrates our dedication to supporting the growth and digital transformation of businesses in the region .
“ With our data centre , companies requiring regional data compliance within the UAE can depend on us for business software in customer service , IT , and sales and marketing . Freshworks will be partnering with AWS in joint go-to-market efforts to serve our mutual customers in the region ,” added Smith .

Freshworks has announced the launch of its new data centre , powered by Amazon Web Services ( AWS ), in the UAE . This underscores Freshworks ’ commitment to driving innovation across the Middle East and Africa ( MEA ) by making it easier for businesses to harness the full power of its modern , AI-powered customer and employee service solutions .

FRESHWORKS UNVEILS NEW DATA CENTRE IN UAE TO SERVE CUSTOMERS ACROSS MIDDLE EAST AND AFRICA
The data centre will serve customers from
72 countries across the region , making UAE the centre of Freshworks ’ MEA operations . The data centre , powered by AWS , not only hosts all of Freshworks ’ products for the customers in the region but will also leverage AWS , the world ’ s most comprehensive and broadly adopted cloud .
The UAE data center represents a critical milestone in Freshworks ’ expansion strategy in MEA , reinforcing the dedication to make it easy for companies to delight their customers and their employees . Some of Freshworks ’ largest customers in the region include : Aramex , Landmark Group and Magrabi .
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